I spend quite a bit of time on market research and I've always been fascinated by viral marketing. I was surprised to see that there are very few viral marketing ebooks or multimedia products that actually use viral marketing to achieve penetration within the Internet Marketing niche.

As I was researching, I jotted my notes down in the form of a mind map; and when I reviewed my mind map it occurred to me that I already had an outline for a special guide on Viral Marketing. I'll probably spend some time over the long Easter weekend to expand the ouline. Look out for an announcement next week.

I think that anyone that writes about viral marketing should at the very least build something viral into their distribution strategy so I will probably use ViralPDF (A brilliant application from Sean Kelly) to make my special guide "brandable".