It's one of those questions that I often see in my in-box and on all the popular marketing forums… "What's the most important Internet Marketing skill?

Many people believe that they have to be good at planning and organisation, several people say that technical skills are the most important. But when you really think about it, the most important marketing skill has to be communication.

Just about everything we do is about communicating with our target audience… through our ezines, articles, autoresponder messages, press releases, forum posts and sales copy.

One of my favourite quotations says it all…

"If you want to discover your true opinion of anybody, observe the impression made on you by the first sight of a letter from him"
~~ Arthur Schopenhauer (1788 - 1860)

Granted that was written in the 19th Century, and even I can remember that the Internet came after then, but it is still true today that what we write and the way we write it can have a powerful effect on the way we are seen by others.

The next time you put the digital equivalent of pen to paper (Keys to Screen?) think about the way your message is received and if you want to improve your approach to writing sales messages…

If you want to make more sales more quickly then I urge you to read "Million Dollar Copy" by Paul Myers. After I implemented just two of the lessons in Paul's book I was able to increase the response to many of my promotional emails. My blog posts were attracting more comments and my copywriting improved
significantly.

Why don't you try it for yourself… if you actively apply the powerful lessons in "Million Dollar Copywriting" and your sales don't increase within 60 days, I'll personally give you a full refund!