Anyone who has known me for any length of time will tell you that, when it comes to testing and tracking, i'm a fanatic. I have probably tested more factors in the online sales and marketing process than you could even think of!

I have invested thousands of dollars in building up my database of test results and in developing my own tracking system. (I'm currently upgrading my own personal tracking system "AdTrackPro" and I will soon be opening the doors to a limited number of beta testers).

One thing that totally facinates me is determining what happens when a visitor lands on your page…

• What do they read first?
• Do they read everything in details or do they skim the sub-heads?
• Do they read the testimonials?
• Do they subscribe to the newsletter?
• Do they download the free report?
• How much time do they spend on the page?
• At what point do they leave the page?

There are so many questions for which probably in excess of 95% of Internet Marketers and webmasters just don't have the answers to.

Understanding what your visitor does and adapting your pages to achieve the optimum response can make a huge difference to your profitability.

This is especially true if you are buying your traffic through channels such as Pay Per Click, CPA or ezine advertising.

You probably won't be surprised to know that I'm currently testing this blog. I'll share some of my results in a future post.

In the meantime, have a great Easter Weekend!