Having been involved in the offline retail industry, I can tell you that not everyone is as honest and trustworthy as you are. So, why should it be any different online? Yes, there are crooks, scammers and downright dishonest people online.

However, the vast majority of us are honest.

So, why do so many Internet Marketers invest so much time and energy building almost impregnable fortresses to protect their products? It seems to me that all these barriers cost their customers far more in inconvenience than the potential loss through the theft of digital products. In my opinion, they are making their customers pay too high a price.

You customers are the very lifeblood of your business and it is far better to invest your time in delivering superior products and service than in making life difficult for them.

I'm not saying that we should make it easy for the crooks… I am saying that we should make it easy for our customers.

As I'm sure you already know… word spreads quickly online, and it doesn't take long for people to express their displeasure when something annoys them. In fact people are much more likely to spread a negative opinion than they are to spread compliments about you products or service.

So make sure you delight your customers and give them something positive to tell their friends and colleagues about.

By the way if you must implement a Product Protection system, then the system with the best reputation is DLGuard by Sam Stevens. Sam really knows how to look after his customers.