One of the most effective ways of increasing traffic to any website is to increase its link popularity.

Now don't get me onto the whole Page Rank thing… PR is just an arbitary number. What I'm talking about is the number of other websites that link to your site. Link popularity is a measurable number!

So what type of links am I looking for?

Clearly, it's important that the links are from sites with a similar overall theme or topic and it's preferable that the text that links to your site contains a relevant keyword or, better still, a keyword phrase.

Link building can be very time consuming so I'll be outsourcing part of the job to a directory submissions service, links from directories all contribute to the link popularfity of a site, especially when your link comes from within a relevant category or sub-category.

I'll keep you posted on how things progress.